I chose the Chanel logo, created by fashion designer Coco Chanel in 1925. The logos simple design has held up for quite a long time without change or question of quality, and her fashion design has followed suit. Interesting that one speaks to the other. Coco Chanel made the little black dress famous, as well as Chanel #5 parfume and the list goes on to hand bags and shoes. Classic and casual merged in her designs.