Craig Ward Interview with Creative Review Magazine

Creative Review

Craig Ward is a designer and typographer who’s got serious skill and a soapbox to fuel his passion. This article talks about his fight to get typography noticed, to prove that it’s equally as engaging as any other image. He believes consumers have become visually lazy and that typography is playing less and less of a role. We use advertizing to make a statement, using an image to portray a visual one-liner or pun. He has become numb to this idea and is ready for change. “A picture may paint a thousand words, but with a thousand words, who needs pictures? – Craig Ward”