Rob Janoff

The following is an interview with Rob Janoff the designer of the apple logo. In the interview he talks about how he came up with the concept behind the icon. And he states that there are so many urban myths behind why there is a bite taken out of the apple. Is is a bite of knowledge, the computer term byte, etc, when in reality the only reason the bite was taken out was to show that it was an apple not a cherry.

http://creativebits.org/interview/interview_rob_janoff_designer_apple_logo