Sol Sender, Obama logo

Creative director Sol Sender talks about the strategy and development of the Obama 08 logo. Sender and his design firm, Sender LLC, were approached to create the logo by MODE. In the interview, Sender discusses his research methods and the creative process behind the logo. Sender said, "for senator Obama, I think the idea of something different, obviously of change, that all worked very nicely with the idea of doing something very different with the identity for the campaign and the graphic language that was developed."