Monday, February 8, 2010

Dix- Fedex interview

one of my favorite blogs interviewed Lindon Leader of Leader Creative. He created the Fedex logo. http://www.thesneeze.com/secrets-of-the-fedex-logo/ in this interview Leader talks about the hidden arrow between the e and the x in FedEx. He walks you through his creative process and how he had to alter the letter forms to create a clearer arrow.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.