Monday, February 8, 2010
Dix- Fedex interview
one of my favorite blogs interviewed Lindon Leader of Leader Creative. He created the Fedex logo. http://www.thesneeze.com/secrets-of-the-fedex-logo/ in this interview Leader talks about the hidden arrow between the e and the x in FedEx. He walks you through his creative process and how he had to alter the letter forms to create a clearer arrow.
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