Frey_New York Yankees

Interestingly enough the Yankees "NY" logo was not specifically created as a logo for the major league baseball team. In 1877 the insignia "NY" was struck on a medal of honor by Tiffany & Co. and issued to the first NYC police officer shot in the line of duty. Then in 1909 the Yankees adopted the logo.

Davila_Amazon.com

In 1994, Jeff Bezos founded amazon.com which started out as an online book store. Over time the company expanded and began selling everything from furniture to electronics. The current logo, designed by Turner Duckworth in 2000, was a very simple yet meaningful logo that represents the company well. the Amazon trademark has an arrow going from the letter A to the letter Z representing the idea that Amazon sells everything "from A to Z". The slight curve of the arrow also resembles a smiley face which reflects the customer's positive experience when shopping with Amazon. As a frequent amazon customer, I have always liked their logo which I usually see on their website and shipping boxes.

Koski_Exxon

I chose the logo for the gas station Exxon. What is merged together are the two X's, they are joined by combining the diagonal stroke (stem?). This helps create movement for the viewer and provides focus on the "x" because when you say Exxon, you emphasize on the "x" sound (if that makes sense). The logo was originally designed by industrial stylist Raymond Loewy

Armas_5.10

A logo for Five-Ten , an outdoor

foorwear company.

I couldn't find out who designed it.

It isn't physically merged together like our assignment but it's still a logo that merges in a nice way.

Dale_akb property

This is a word mark done by Kostadin Kostadinov for akb property

gunter_Old Jack in the Box logo

Jack in the Box, a fast-food burger joint established in 1951 in San Diego, CA, has recently gone through a rebrand, but their old logo has several merged letter forms: the CK, THE, OX, etc.

Although I can't find the designer who created the old logo, in 1968, Ralston Purina Co. acquired the company running Jack in the Box, Foodmaker and under this new umbrella, the company underwent a major expansion- during which time I would assume that this first established logo was created. By 1979, the restaurant had over 1,000 more locations.

Leal_Five One Design

Sikes_Exxon

I picked the Exxon logo which is used by the Exxon Mobil company that is known for selling gasoline. The logo was designed by the industrial stylist Raymond Loewy. It is a rectangle with a blue strip at the bottom. The letters are red with the two x's joining.

[IMG]http://i127.photobucket.com/albums/p126/alysia_025/exxon.jpg[/IMG]

Shine - Hartford Whalers

The original Hartford Whalers logo (1979–1992) was designed by Peter Good, a Connecticut-based graphic designer. The logo combines a green "W" with a blue whale's tail to create the letter "H" in the negative space. This logo was updated in 1992, the most noticeable change being the darkening of the colors and the addition of a silver background. Subtle changes to the shape of the whale's tail were also made, resulting in the logo seen at the top right of this page. I think both logos work very well, but I prefer the older one. I think the newer one loses its personality with the addition of the background.

Smith_SYSCO

This is the old (and new) logo for the SYSCO (Systems and Services Company), the largest foodservice distributor in North America. Their headquarters are in Houston, where they are the largest non-oil related company and the 3rd largest non-oil related company in Texas. The company also supplies various non-food items, including disposable napkins, plates, and cups; tableware, cookware, restaurant and kitchen equipment, and cleaning supplies.

They had the old cube logo for 38 years.

PIper_USA Netrwork

The USA Network created a very unique logo.

There is a very creative use of using the negative space to make the s.

It's extremely simple but very effective.

Couvillion: Lg Logo

The letters "L" and "G" in a circle symbolize the world, future, youth, humanity and technology. Our philosophy is based on humanity. The symbol also represents LG's efforts to maintain close relationships with our customers worldwide.

Red, the main color, represents friendliness, and also gives a strong impression of LG's commitment to the best. Therefore, the shape or the color of this symbol mark must never be changed

Menefee_volkswagen

The logo was the result of an office competition to see who could come up with a logo. The winner of the competition was an engineer named Franz Reimspiess.

Robinowich_GeneralElectric

I chose the General Electric logo because it is timeless and easily recognized. It had a slight makeover in 2004 by Wolff Olins but has pretty much stayed the same. Rumors say the decoration on the side represent the blades of a fan.

Blog Assignment #3: Merging Letterforms

Blog Assignment #3: Merging Letterforms
In project three, OMG! Typographic Symbols, we are investigating the merging of letterforms to create a single object. This is a common practice for logos. For this blog assignment, find a logo/or other designed element that merges letters or parts of letters together. Make a note in your post what the element is for, who did it, etc.

Label as follow

• merging

Your post will be presented DURING next Tuesday's Class along with your final solution to Project #3 OMG! (February 22)

Prof. Newton