Sikes_word world tv show

I was flipping channels this morning and saw a show for kids on klru called Word World that uses the letters of a word to make the bodies of the animals and everything else in the show. It was a neat idea and just thought it'd be interesting to share.

design firm: more branding and communication

Designer: Justin Johnson

Client: art directors club of Tulsa

Filippov - The House of Chanel

Parisian fashion powerhouse Chanel, founded by Gabrielle "Coco" Chanel, has a distinct, iconographic, and recognizable logo comprised of two merged letter "c"s facing opposite directions. Its iconic, emblematic recognition is elevated by its pure simplicity. Started in the early 1900's in Paris, Coco's distinct "CC" logo wasn't patented until 1925, and the rest is history

Frey_New York Yankees

Interestingly enough the Yankees "NY" logo was not specifically created as a logo for the major league baseball team. In 1877 the insignia "NY" was struck on a medal of honor by Tiffany & Co. and issued to the first NYC police officer shot in the line of duty. Then in 1909 the Yankees adopted the logo.

Davila_Amazon.com

In 1994, Jeff Bezos founded amazon.com which started out as an online book store. Over time the company expanded and began selling everything from furniture to electronics. The current logo, designed by Turner Duckworth in 2000, was a very simple yet meaningful logo that represents the company well. the Amazon trademark has an arrow going from the letter A to the letter Z representing the idea that Amazon sells everything "from A to Z". The slight curve of the arrow also resembles a smiley face which reflects the customer's positive experience when shopping with Amazon. As a frequent amazon customer, I have always liked their logo which I usually see on their website and shipping boxes.

Bonner_Eckerd

Long ago, before CVS existed, it was called Eckerd Pharmacy. In their logo the R and X merge together to create another logo that is a well known symbol for prescriptions. It portrays to the customer that Eckerd is a pharmacy without having to walk inside, and yes it says pharmacy on this logo but not all of them have it. :P

Could not find the designer for this logo.

Koski_Exxon

I chose the logo for the gas station Exxon. What is merged together are the two X's, they are joined by combining the diagonal stroke (stem?). This helps create movement for the viewer and provides focus on the "x" because when you say Exxon, you emphasize on the "x" sound (if that makes sense). The logo was originally designed by industrial stylist Raymond Loewy