Smith_Crouwel

Wim Crouwel is a Dutch typographer and graphic designer. He is one of the founders of Total Identity. His typefaces include New Alphabet, Fodor, and Gridnik. Later in his career he taught at various design schools. His work is sharp, grid-based, and rooted in the internatonal typographic style.

What really fascinates me about Wim and other designers of his time is that they had to deal with the beginnings of a major, global shift from traditional media to computers. It's also fun to see a type designer who tends to favor aesthetics over readability.