Hartfield, Expressive Type

So I thought i was going to have a hard time selecting a piece for this because all of my initial ideas had been posted immediately (Jay Z, Grammy posters etc) but I remembered I own a piece of expressive type. I volunteer for SXSW every year (except for this year, thank you Texas State) and in 2009 the interactive tote bag looked like this:
They have had a few totes and different things around the conference with expressive type but i clearly remembered this one. The designer is Mike Rhode.