Wednesday, September 15, 2010

Quiroga - CNN


CNN's logo is probably one that I see everyday, and I think it's an effective one.

The logo was designed by Anthony Guy Bost in 1980. It was designed within 48 hours because it wasn't realized that a logo was needed until the very last minute before the company got off the ground. Since budget was a factor in choosing a logo, it was created using only one color.

CNN stands for Cable News Network, which matches the logo perfectly; Terry McGirk, who was then VP of Turner Broadcasting but also involved in CNN's start, said, "They gave us 4 or 5 different looks, and one sort of stood out, a cable running through the letters C-N-N," (source). The logo hasn't been changed in 30 years, which makes this logo both effective and timeless.

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