In 1994, Jeff Bezos founded amazon.com which started out as an online book store. Over time the company expanded and began selling everything from furniture to electronics. The current logo, designed by Turner Duckworth in 2000, was a very simple yet meaningful logo that represents the company well. the Amazon trademark has an arrow going from the letter A to the letter Z representing the idea that Amazon sells everything "from A to Z". The slight curve of the arrow also resembles a smiley face which reflects the customer's positive experience when shopping with Amazon. As a frequent amazon customer, I have always liked their logo which I usually see on their website and shipping boxes.
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