Monday, February 21, 2011

Koski_Exxon



I chose the logo for the gas station Exxon. What is merged together are the two X's, they are joined by combining the diagonal stroke (stem?). This helps create movement for the viewer and provides focus on the "x" because when you say Exxon, you emphasize on the "x" sound (if that makes sense). The logo was originally designed by industrial stylist Raymond Loewy

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