Thursday, February 17, 2011

gunter_Old Jack in the Box logo



Jack in the Box, a fast-food burger joint established in 1951 in San Diego, CA, has recently gone through a rebrand, but their old logo has several merged letter forms: the CK, THE, OX, etc.

Although I can't find the designer who created the old logo, in 1968, Ralston Purina Co. acquired the company running Jack in the Box, Foodmaker and under this new umbrella, the company underwent a major expansion- during which time I would assume that this first established logo was created. By 1979, the restaurant had over 1,000 more locations.

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