Thursday, February 17, 2011

Shine - Hartford Whalers




The original Hartford Whalers logo (1979–1992) was designed by Peter Good, a Connecticut-based graphic designer. The logo combines a green "W" with a blue whale's tail to create the letter "H" in the negative space. This logo was updated in 1992, the most noticeable change being the darkening of the colors and the addition of a silver background. Subtle changes to the shape of the whale's tail were also made, resulting in the logo seen at the top right of this page. I think both logos work very well, but I prefer the older one. I think the newer one loses its personality with the addition of the background.

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