Steven Heller, Jonathan Hoefler, Tobias Frere-Jones

Television interview about typeface design, with Steven Heller, Jonathan Hoefler, Tobias Frere-Jones talk about the evolution of type from the early days in its development to its structure and meaning today. Hoefler explained the significance of type in the Wall Street Journal stock pages and why it needed to be designed that way. He says the type face of today is "everyfont" because of our everchanging needs.