This is the monogram for Ben Pieratt's design shop named Branding Projects. I love it because, at first glance (and without knowing who designed it), I figured it was a Paul Rand logo; it resembles his Yale logo quite a bit (seen here). Otherwise, I love thin fonts with interesting characteristics like this.
Tuesday, January 26, 2010
Thomas - Branding Projects Monogram
This is the monogram for Ben Pieratt's design shop named Branding Projects. I love it because, at first glance (and without knowing who designed it), I figured it was a Paul Rand logo; it resembles his Yale logo quite a bit (seen here). Otherwise, I love thin fonts with interesting characteristics like this.
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Do you think he made the lettermark for his own initials and then decided to name the shop Branding Projects so he could use the same thing? Haha. Both this and the Yale one are very cool.
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