This is an absolut vodka commercial that I feel did a great job using expressive typography. This ad is very different from most of the other expressive type advertisements I lookedat. I liked how each scene only contributed a word or two to the overall message "Doing things differently leads to something exceptional". The way the artists intertwined the environment and type to send their message was very entertaining and effective.
Client: Pernod Ricard
Creative Agency: TBWA/Chait/Day New York
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