A series of posters were launched in February 2009 by The Recording Academy and TBWAChiatDay to promote the 51st annual Grammy awards. Each poster is a portrait of an artist made up of type (song lyrics/titles) that inspires him/her. The goal was to show that artists are inspired by other artists. Rob Schwartz, executive creative director at TBWAChiatDay explains, “This campaign celebrates the influence that music has on every one of us and asks the question: Do we make great music or does great music make us?” The campaign included print, television, and interactive ads (source).Sunday, September 26, 2010
Quiroga - Expressive Type - Grammys Posters
A series of posters were launched in February 2009 by The Recording Academy and TBWAChiatDay to promote the 51st annual Grammy awards. Each poster is a portrait of an artist made up of type (song lyrics/titles) that inspires him/her. The goal was to show that artists are inspired by other artists. Rob Schwartz, executive creative director at TBWAChiatDay explains, “This campaign celebrates the influence that music has on every one of us and asks the question: Do we make great music or does great music make us?” The campaign included print, television, and interactive ads (source).
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