Wednesday, September 29, 2010

Melton- Expressive Type






This add was created for Dockers Pants in order to revive the trend in kacki pants. It was created by DraftFCB in SanFrancisco in 2009.

I think this add was an awesome idea because it really puts an emphasis on the pants because there isnt a lot distracting from them. However, it does convey a message of manlyness with both the type face and the actual text.

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