Advertising Agency: Hook, Charleston, USA
Art Director: Brady Waggoner
Copywriter: Tom Jeffrey
This is from the US preventive medicine ad campaign. Its a series with the tag line "Learn your health risks now and they won't be so scary later." The text within the cobra shape are all kinds of diseases and ailments that could end up serious. The other deadly animals used in the series were a shark and a scorpion.
here are the links to the other two images
http://adsoftheworld.com/media/print/us_preventive_medicine_the_prevention_plan_shark
http://adsoftheworld.com/media/print/us_preventive_medicine_the_prevention_plan_scorpion
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