The story I chose was when I was young and had a nightmare after I watched a scary movie.It was traumatic and I remember it vividly so I decided to compose my piece accordingly. I chose Helvetica to give a strong rigid effect. The feeling needs to be dream like and lots of movement. The difference between the two is that the first is not as fluid. The part I'm stuck is where the letters float up and come down, it's not as cohesive as I'd like.
For my first second rough I chose Baskerville with a serif to add some edge and mood to the image. The feeling needs to come across as raw and unrefined yet dream like. I want it to be surreal with a lack of time and a split composition. The difference between the first and second rough is the first is more intense with more detail to direct the viewers attention from the bottom left to the top left briefly stopping at the bed which is the combining factor.
Well, the first things I want to point out aren’t necessarily negative, but just minor details that you should change. The second composition is definitely the stronger one and it definitely relates more to the story you are trying to tell. 1. We aren’t allowed to use grayscale, only black and white for our text. I asked Rose and she said that is something you could get penalized for, so I would change the gray type back to black and maybe just use an outline on the type so it looks lighter or make your type very small. 2. We are only allowed to use one typeface, and I can see you have a couple going on in the second one, so make sure you change that because it’s an easy fix and you can still get the same effect. The volume that the cloud shape creates is really appealing and the black top half versus the white bottom half is a great divider for the eye. It’s very flowy and organic but still creepy which represents your concept really great. I would try to keep going with it and keep playing with more letterforms taking up a little more of the space, and definitely change. Also a serifed typeface was a good choice, the forms do make it a little more dreamy and whimsical. Good job!
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