Thursday, November 11, 2010

Boothby, Concept and history of Palatino

Palatino history-
Out of many of the old style typefaces, Palatino has become one of the most common fonts used to this day, having five other versions of it within the palatino family. Palatino is a classic serif typeface designed by German typeface designer Hermann Zapf. Named after the 16th century Italian master of calligraphy Giambattista Palatino, it was released by the Linotype Foundry in 1948 for public use. Palatino was one of the most famous and widely used fonts of the time because of its new look and legibility and since has increased in popularity. It was based on the hummanist fonts of the Italian Renaissance, and unlike most renaissance typefaces that used smaller letters with longer vertical lines (ascenders and descenders) and lighter strokes, Palatino has larger proportions and is much easier to read. In 1999 Zapf soon added more versions of the typeface to its family, including Palatino Sans, Palatino Informal, Palatino NOva, and Palatino Arabic. Palatino typeface has influenced many other new fonts and will still be commonly used for graphic designers, ads, packaging, and more.

My concept for the type specimen book.
The concept i'm shooting for on the type specimen book deals with the DreamWorks movies. The DreamWorks logo was designed using the palatino typeface, and it's the most popular use of this typeface. I plan on recreating some of the DreamWorks movie posters for the pages of this book. To list the versions/categories of the Font's family (italic, bold, etc..) I will place them as if they were credits for a movie and of course the producer and Director will be the founder of the palatino typeface. I also plan to incorporate movie film strips for the borders on some of the pages for a cinema look.

1 comment:

  1. Laura, you need more research content. Minimum of 300 words PLUS a bio of Zapf. As for your concept, the movie idea is good. Play off the movie titles like "Kung Fu Panda" could be "Kern Fu Panda" or something type related. Like the idea of categories and info as credits.


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