Friday, November 12, 2010

Whisenhunt - Univers

Designed by Adrian Frutiger for Deberny & Peignot in 1957, Univers was created as competition for Futura. Univers is has more flexibility in it uses and even be used for body text. This font has passed between several different type foundries in the past and is currently owned by Linotype. Frutiger reworked the Univers font family in 1997 and renamed the updated version Linotpe Univers. Past uses of Univers are difficult to find, however, in the 60’s and 70’s, it was possible to get a Univers print ball for the IBM Selectric typewriter. Apple, the first company to bring fonts into the personal computer age, used Univers as the keycap font on its keyboards until 2007 when they switched to VAG Rounded. Due to the clear readability of Univers, it is used in areas of the transportation industry, including the Metro system in Montreal, the BART system in San Francisco, and in the Frankfurt Airport. A surprising place to find extensive use of the Univers font is in the Walt Disney World road system.

Transportation isn’t the only place to use this clearly legible font, it is used by CNN for on screen graphics to accompany the news stories. ESPN used Univers on screen as well until 2010.


My layouts for this project will be using a "Universe/Solar system theme" I want to show the different weights for Univers and allude to its readability at great distances .

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