Thursday, November 11, 2010

Univers history and concept

Univers

Univers is a Neo-Grotesque, sans-serif typeface that was designed by Adrian Frutiger in 1957 for Deberny and Peignot Typefoundry. Neo-Grotesque is a style of sans-serif typeface from the 19th century, also associated with Helvetica, Arial, Aksindez Grotesque, and Franklin Gothic. Adrian also created fonts like Egyptienne, Frutiger, and Avenir. Univers is mostly associated with a Swiss style of design. In 1960’s and the 1970’s IBM would use this font on their type writers. This font was also used on the Apple 2003 PowerBook G4 Keycaps. In some ways this font looks like Helvetica but has a more modern look to it. Today, the Univers type family consists of 44 faces, including oblique, extended, black, and condensed styles and weights.

My concept

I plan to go with the idea of making my book look like safety hand out or to make it have an air port feel with the signs you might see in an airport.

1 comment:

  1. jarad, more research!!! 300 words minimum and a bio on Frutiger. Concept is good. I'm envisioning many diagrams for your airport safety book.

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