Thursday, November 11, 2010

Cole.Times New Roman

Times New Roman is one the most commonly found serif typefaces. It's readability makes it great for body copy and is often used in academic papers, business documents, books, and periodicals. It was commissioned by the British newspaper, The Times, in 1931 and was designed by Stanley Morison. Morison had written a letter of critique to The Times, expressing his opinion that the paper was badly printed and typographically out-of-date. He was subsequently hired to oversee the creation of a new typeface. It was to be based off of the serif font Plantin and was drawn by Victor Lardent. The Times used Times New Roman for forty years but was forced to change with the ramifications of new print technology. It was redrawn to utilize better economy of space as the physical size of the newspaper changed, but all of the subsequent typefaces remained fairly simple to Times New Roman.
Morison was working as a typographic consultant to the Monotype company at the time. He was a self-taught designer and worked to update and revive many old typefaces, such as Bembo and Baskerville. He is largely responsible for the great expansion that Monotype went through during the period.
I would like to show that Times New Roman is actually a strong typeface, despite the flak that it catches for being so ubiquitous through academic papers and legal documents. The fact that Microsoft owns it's licensing doesn't help its cause either. Rather than comment on how overdone it may be as a typeface, I'd like to use it for its traditional purpose and highlight the good things about it. My first reaction was to stay away from doing the booklet as an old-time newspaper, but I think with some good textures, simple illustrations, and a good layout I'll be able to revive the personality it had as a very prolific 20th century typeface.

1 comment:

  1. Taylor, so are you then going with a newspaper idea? You need a bit more on your research (at least 300 words) More bio of Morison would help.

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