In my first rough I used futura. I felt like it was a clean, modern font that would portray a sophisticated feel to my concept. This daily schedule is a trip that I am in the process of planning to California. The top is just a normal day getting ready and daily routine. As the day progress's on we site see and have a nice dinner. At the end of the night we are planning on going out to clubs, dancing and having drinks so I tried to portray a little hazy, confused feeling at the bottom.
In my second rough I used univers. I liked the family of this typeface. I chose it because it had such diverse styles within the family. The concept for this day was a Sunday after a night of heavy drinking, having no dreams and waking up to a hangover. The first one is a full, chaotic day and the second is a simpler day.
I really like your first one; it seems to have more depth than the second. I think the lower part of it is more captivating, so I’m not sure if the top part, where there’s just plain text, needs to be as long as it is. You are trying to contrast the dull travel to the exciting place you’re arriving at, but the two sections seem too unconnected. You could use shorter statements in varying sizes for the top part, keeping the color, but adjusting the placement to make it less static. With such a big chunk of text at the top it kind of makes you not want to read through it, but it’s an important aspect to the overall story behind the piece, so by shortening it and emphasizing bits it should help the viewer get the connection. Nice choice in font too.
ReplyDeleteBoth of these compositions have a poster-like feel, or an advertisement. The feeling that I get from both of them is bold and structured…even though the 1st one does have the words jumbled at the bottom. I like the top one best because the type feels like Hollywood, but I wonder if you can find other visual solutions to the composition cause something feels too easy about it. Perhaps use some of the words like Sushi and some of the name brands in a pictorial way? The bottom portion feels right, the top however feels lost, but MAYBE that is your intension?
ReplyDeleteThe bottom ones poster-like layout seems to lack the intensions of this assignment, and it feels like there wasn’t much thought put into it. See if you can use some different pictorial solutions. Give the picture some movement. There is just a static feeling that is making me want to see more.
On the first one I really like the drunken type at the bottom. It definitely conveys seeing double. The listing of events during your day is also very helpful to understand. I’m not sure the black box at the bottom is allowed. Is it a type element or just a black box? I think you should follow your existing idea but use a very enlarged type element instead of a black box. The black background on the second one causes me to ask the same question (is that type or just black?). Try using an enlarged type element on the second design again. The second design is minimal and I like that about it but I feel like it needs something. Maybe you could add allot of small hangover words in the middle. I like the fonts you chose for both designs. The futura on the 1st design works really well.
ReplyDeleteOn the first one I like the type you used, mostly because of the Hollywood, you achieved the simple and elegant feel of it. I feel like the top could be simplified, I don’t feel like the viewer needs every detail to get across that its your routine of a day, maybe just a flat almost dull list and the more excited you get such as the airport make the font bolder. On the bottom after dinner and dancing I would make few more drinks stand out, I think the fact that you will be drinking and thus things get hazy is what makes the bottom great. Overall I think you have achieved what you were going for, the top is the only part that bothers me.
ReplyDeleteOn the second one I like how simple it is compared to the first, I would only suggest you add something about drinking in there, beer, vodka, shots, something to that effect or even the words hung-over under advil water and pepto. Just one word to get across that you have been drinking. Overall your pieces are good and I enjoy looking at them and the story’s they tell.
I really like your first idea. It’s more visually interesting and portrays that adventure your hoping for. Your idea is very clear and the typeface and switch from white to black helps enhance it. I love how the first part is so bland and seems meaningless compared to the exciting part. With the dramatic contrast and focus on Hollywood I like how I don’t even have to read all the type up top to understand what’s going on. I think your layout is great as well and you did a great job of portraying the craziness of the night. The second one just doesn’t do anything for me. Which, I don’t think it’s supposed to because the feeling is so point blank and blah. The idea is clear and successful, but just not as interesting as the first.
ReplyDeleteI like your first design. I think the top part is a little boring though, maybe simplifying it a bit more. Start with a small font and maybe just say something about walking into LAX and just start your story from there. The white on black is a good idea and I think you should do that with the whole design. I also think Futura is a good choice. I like that you jumble everything up at the end but I think you should try to make some of the first drink names a little more readable. It just seems like a big mess before I can tell they’re drinks.
ReplyDeleteI don’t like the second design as much because it’s just kind of boring. It also doesn’t instantly read that you’re talking about a hangover. My first thought was that you were just sick in general having a rough day. I think you would have to talk about drinking before sleeping to get the message across.
The hollywood darker portion doesn't look fun. It looks chaotic and more nerve racking then a vacation. Make the bottom more whimsical. Not cluttered and suffocating.
ReplyDelete