Tuesday, March 2, 2010

FELDER roughs



My two roughs are centered around deadlines. In addition to taking 18 hours of classes, I'm also a freelance writer, so my day escalates from time on campus to going to interview sources, write, edit and get the story to my editor by deadline. I've used Futura because it's clean and bold — even though my day is crazy busy, I have to be very organized with my time management, so with Futura it maintains the structure of the events while the design gets across the stress aspect. The first rough is a typical day, centered around my deadline, as my day escalates from morning classes to my evening deadline, as the day progresses the stress increases. My second rough is a more literal diagram to the intensity of my daily activities. Much like a bar graph or sound bars, which heighten as the noise intensifies, one can see the various levels my day takes. With getting to class on time and a quiz as a point of stress, a dull lecture is a low point, then back to deadline as the more stressful. The words creating the bars are jotted words of feelings or glimpses of my surroundings for that activity. The most stressful events are in Futura Bold Condensed for emphasis and contrast.

6 comments:

  1. I like these a lot Kim. All the words you use in both of these definitely make you sound very busy. I like the first idea because of the circles. Visually interesting things pop way more than others just sitting there. The clock with deadline as the hands is really creative and effective. The way the word go in circles and almost touch also gives the feel of crammed and busy as you explained how your schedule is day to day. The second idea is effective but not as much as the first. I like the straight laid out schedule. It shows how structured you are. I didn’t get the sound bars at first like a music equalizer but once you explained I really thought that was cool. Futura is a great font. Many people dog on me for liking it but its so straight forward and to the point. No serifs or anything extra. And bold, it just feels powerful. I like both of these a lot but I’m not sure which one I’m leaning more towards. Good job though and good luck!

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  2. I really like both of these compositions. I don’t think you need to change much, maybe just a few tweaks.
    The first design looks like everything revolves around the clock and time. I like how the words get bigger and I really like the font for this idea. The word “HURRY” is bothering me because it doesn’t seem to follow the circular flow of the other words; it’s a little too vertical. I think it needs to be tilted to follow the path of “DEADLINE”. Other than that I think the first design is very effective.
    I like second design too but I don’t think it’s as strong as the first one. The first one shows how busy you are as the words are coming off the space too and filling the space completely. The second composition looks calmer to me. I see what you’re saying with the high and low points but it doesn’t seem as stressful as the first design. I’d stick with the first design.

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  3. On the first one I like it, I’m getting distracted with the interview, editing, write, section in the middle, I wish it flowed as perfectly as the rest of the letter’s do. Also maybe try adding the words freelance in there somewhere, I think that would just emphasize how large your work load is, with school and a job such as that. I like it but I don’t feel like it really conveys the message that your busy and have a very hectic day each day.
    On the second on I defiantly get the point more than the first. I like this idea because it reminds me that when your stress your heart rate goes up, thus the bars go up, just my own little take on it. There is not much I would do to the second one, I think its simple, clean and effective in getting your points across. My only real suggestion is maybe put freelance writer in there once again, other than that I love it!

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  4. Kimberly, your clock face rough would be the one I go with, the radial structure of the composition is more engaging, and the sense of being over whelmed is clear with part of your schedule running over the border. Try working with your contrast and emphasis idea on which task you personally find the most stressful on the radial design, maybe even bring elements form the second rough

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  5. I like both your designs a lot. I think they both get your point across. I like the first one more though. There isn’t much I would suggest changing except for making the words flow a little better maybe. Some of them seem a little uneven. Try to get a more even spiral pattern.

    With the second one there really isn’t anything I’d change but I don’t like it as much because before reading your description I thought you were someone who was really into music and maybe did a lot of music editing or something and I thought it was really descriptive. Then finding out you’re a writer I definitely think the first one describes your life more than the second one. I really like your concept but I think it would suit a music student better.

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  6. I'm a bit torn on this one. There are positive aspects to both. For the 1st one you should get denser with the type as it get further out. Have the letters touch as you get to the outer ring. This will add depth. I think that is what you're missing with that one.

    Don't do the second one because it looks to music /amplifier based. This can be a mixed message to people who may think you play music.

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