Wednesday, March 3, 2010

Garcia, Proj 3 ROUGHS




For this project, I decided to describe two different periods in my life. The first, a turntable, comes from my days as a professional dj and all the things that would make up a typical day before hitting the clubs. I chose to use the Univers type family due to its assorted weights, which helped to emphasize strain and stress in different parts of the schedule.

The second was from my first days working as a graphic designer and production artist. I wanted to create a visual of life, organized and in order, only to have the ball or "bomb" dropped unexpectedly on everything. I chose to use the Bodoni family for its clean and relaxed feel.

These designs reflect how my life has seen its share of hectic schedules and unfortunate incidents, the first reflecting a more festive time in my younger life while the latter describes the hardships of adulthood. The only hurdle I have experienced so far is illustrating the sense of motion in the second design. Any feedback would be greatly appreciated.

9 comments:

  1. This comment has been removed by the author.

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  2. First and foremost I would like to say that both of your concepts are put together very well. Your first rough is easily understood and nicely illustrated. I caught the idea of the piece with no problem. I like the movement of the piece and it does give you the feel of youthful nightlife. The way you used the text also makes this piece strong. The change in weight and size of each description keeps this piece from ever getting boring or dull. I believe you chose the right font for the job.

    For the second rough, I see that you used a more relaxed approach. This works well because it gives a since of settling down. Gives the mood of trying to strengthen and maintain your foundation, but as always, life throws its curve balls in to contest your hard work and rewards. What I did was look at your images before I read your descriptions to make sure I got the message myself. I understood your point and did feel a sense of motion with the bombs falling down. I, at first, mistook the bombs for raindrops honestly. That isn’t a bad thing though. It works with the “rain on my parade” phrase. It works both ways.

    Both are very strong works. I do not believe you have to change anything. I believe both are worthy of a final. If I had to choose however, I would go with the first rough. To me, it speaks to the audience much louder about a period in your life. It is a strong concept that others can relate to easily. Not because everyone has been a DJ, but because it works with nearly everyone’s memory of just going out and having fun even though life may be stressful at times.

    Markel LON35TAR Lee

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  3. First Idea: Good concept. I just had trouble following the text and understanding in what order I should read the text. I like the record player. I saw that is what it was right off the bat. Also, good choice of font. So, yeah, just tweak the composition of the text actually in the circular shape of the record and I think it will work out beautifully.

    Second Idea: I can’t read what your bombs say. I clicked on your image but nothing happened. I feel if I could read the text streaming behind your bombs I could give you a better critique. Oh well, this composition is alright. It is not as strong as the first. I would say go with the first.

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  4. I really gravitated towards your first composition. I too agree that both roughs were very nicely done, but again I just really enjoy the variation that is in your first rough. I like how the needle is not yet on the record, because that would articulate something different. The layout of the whole thing has a really nice flow to it. My eye is carried through which is definitely what I believe you were going for. “Wake Up” is eye catching, and in a sense does just that it I immediately read it and want to know what’s next. Superb font choice, it definitely gave you a variety, and a clean and modern feel to your composition. The central placement is also a nice choice because this also helps my eye to flow through your composition.

    As for the second composition, I again like the idea. I would suggest maybe depicting a continuation of all the things your adulthood entails. Instead of a sudden stop at “Just Met Someone New,” I’m kind of left with “well what happened next?” Maybe you could bold some important words. Some suggestions would be “time,” “bills,” “bought,” “payment,” “planning,” “saving,” etc. Still fond of the first one though.

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  5. Both compositions are put together well. I agree with your choice in font on your first comp, univers is a favorite of mine. I do get the feel of youthfulness. When I first saw it, I immediately thought about dancing in a club to the dj. Im not sure I have anything bad to say here! Your choice of words to describe your day work well with the image. On your second comp, it took me a moment to realize those were bombs dropping. I love the concept though. The bombs actually remind me of meteors falling from the sky, which is also pretty cool; maybe you could try that angle and see what happens. The bodoni font goes well with your schedule, It feels more adult than the univers you used for your youthfulness, which is perfect. Maybe you could add a few more bombs/meteors. I think it may make the comp a bit stronger. Overall, your first comp is much stronger.

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  6. I LOVE this composition. I think you captured the turntable perfectly. The words are fun to read and follow. I like how you choose Univers as your font because it has good weights, it really does emphasize the different parts of your day. I like how the needle says, “Move the crowd, put the needle on the record.” I think that was perfect for the image. Also the button “begin” was perfect also and is interesting. I think the overall balance and composition is great and fun to look at.

    The second one is a good idea. I like how all the things in the bracket are positive and everything is going your way until the “bomb” drops. Although at first I couldn’t tell what was going on in this concept. But now that you explained it I understand. Maybe you could put the word “bomb” above it to show. Otherwise I think it is great!

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  7. Jorge

    I like the way you have put both of your compositions together, I think they are both very clean, and very nice to looks at. For your first composition, I did not understand what it was until I read your description, honestly. I do the composition however. I really like the movement I get from this piece an it does give off the idea of a fun, less stressful time for sure. I really love the variation in your words with boldness and size changes. I like how the words, “wake up” sticks out the most on the page and everything else follows. The font you chose is really nice and it is just very neat. The only suggestion I would make it maybe making the line on the right touch the circle so it looks more like once piece.

    I like your second composition the most because it just seems so relatable and was easy to understand and I got it right away. The bold text mixed with the regular text works well and really keeps my eye moving around. It is definitely more structured and less playful than the first one, but in a good way. I also like the sense of depth you have created with the “bombs”.

    I really like both compositions a lot, but going by my initial thoughts, I would go with the second one simply because I think it is easier to get right away, and I like the structure to it.

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  8. Both of your designs are visually and conceptually very interesting. I really like the use of the different styles of the typeface in the first one and I think overall I like this one more just because I get it right away. The second one is nice and pleasing to the eye with the cleanliness, but I had no idea what the “balls” were with out you explaining. They look like they are hanging, which makes sense with your difficulty of trying to create motion. I love though, how it captures this moment before something happens and how it’s almost photographic in that sense. Maybe try putting the lines of your balls at an angle like a hailstorm? That’s the only thing I can think of right now that might get the idea across that they aren’t hanging or stagnant.

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  9. Jorge! Nice Job! Go DJ go DJ go... don't change anything on the record. Love the variety of size on the words. Great hierarchy!

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